Now that COVID restrictions are slowly being lifted, it’s time for the hospitality industry to start gearing up its digital marketing efforts. Digital Marketing Tips for Hospitality can guide the way. The hospitality industry markets its properties in many unique ways. From driving customers with content marketing to using social media, to search engine optimisation (SEO) – you can utilize many channels and tactics.
But how does one get started?
This post offers ten digital marketing tips that I hope will help you get your digital marketing efforts going. After reading this post, you’ll understand the importance of online reviews and ratings for your business and know when to hire a dedicated marketing consultant or agency.
Get a Digital Marketing Strategy in Place
Before you can start marketing your business, you must create a digital marketing strategy that management has thought out and approved. You’ll need this strategy in place before implementing any changes or new strategies or tactics. Having a digital marketing strategy offers multi-faceted benefits: it helps you focus on what matters most and set achievable goals. It also reassures the owner/manager that the business is being managed effectively and efficiently, leading to better morale at the workplace.
Start by Digging into Your Website
Your website should serve as the cornerstone of your digital marketing efforts. Make sure to optimize your website for search engines such as Google and Bing before digging into any other digital channel. If you’re not using Google Analytics, I strongly recommend putting this item at the top of your list. Next, set up a Google My Business page and Facebook page for the business. Include your social media links on the “Contact Us” page of your website.
Start Building a Social Media Presence
Social media offers the easiest and fastest way to get online reviews, ratings, and followers. As the marketing manager, you can directly interact with your customers and prospects. My first piece of advice is to assign a dedicated social media manager for each platform. You don’t want one person managing Facebook, Twitter, Instagram, etc. Having someone completely dedicated to each account ensures a different voice on each platform. Utilize your Google My Business page and Facebook page to their fullest extent by including local SEO friendly details in your posts, such as geo-location tags (i.e., what city, state, and country you’re in). Post on an as-needed basis, and don’t spam your followers.
Get Your Reviews and Online Ratings in Place
All businesses, especially local ones focused on a certain area, must have online reviews and ratings. Surveys show that 93% of consumers trust online reviews as much as personal recommendations. You can get online reviews from popular sources like TripAdvisor, Google My Business, Facebook Reviews, Yelp, etc. Make sure to showcase your credibility with potential customers.
Use an SEO Specialist
Hire a professional specialising in SEO to help you optimize your website for search engines such as Google and Bing. Find a company that has experience with the industries you’re targeting to ensure they provide the best recommendations for online exposure.
Optimize Your Website for Social Sharing
Design your website to make sharing easy on social media platforms like Facebook, Twitter, Pinterest, and Instagram. Tools and techniques like social media buttons at the top of your blog posts and schema markup on your website can help you achieve this.
Use Geo-Targeting for Your Campaigns
People use Facebook to target their ads to a specific geographic area, making it easy to reach potential customers near your business. Geo-targeting customers will increase your ROI from advertising on platforms like Facebook, Twitter, Instagram, etc.
Keep Your Website Fresh
Regularly update your website. Include relevant information and photos in your “About Us” section, and post pictures of your products or services and upcoming events. Include a sign-up form for your newsletter so people can subscribe and receive the latest news from you.
Review Your Website Using Google My Business Dashboard
Google My Business is an extremely useful dashboard that provides important information such as location, phone number, hours of operation, etc. You can also access your Google Analytics account from the Google My Business dashboard to see an overview of your site traffic. Use this information to determine your best-performing website pages.
Utilize Google’s Display Network Advertisements
In addition to using the sponsored ads in the Google Display Network, you can also use text and image ads. This targeting further ensures potential customers see your ad when browsing the internet.
If you’re still having trouble figuring out how to market your company better, contact The Ornate Group today! Since 2018, we’ve helped many small businesses like yours improve their online presence and generate more leads with Digital Marketing Tips for Hospitality.