We’ll start by first asking the question: What is an effective digital marketing strategy?
An effective digital marketing strategy, in its simplest form, is a multi-layered plan designed to help a business attract and convert new customers by using various Internet platforms. It can include social media campaigns such as Facebook, Twitter, Pinterest and Instagram, in addition to developing an email list or utilizing ad networks.
But for those of you who need more information before crafting your own digital marketing strategy – we’ve got you covered! We’re going to share with you some actionable do’s and don’ts that will make all the difference between success and failure.
This is what your digital marketing strategy should include:
Know the difference between online and offline marketing objectives; and Create engagement and interaction by analysing your target audience, their expectations, buying habits, etc. Don’t make any assumptions. Identify the most effective platforms for reaching your demographic and then utilize these tools to reach new customers. Avoid spending money on unnecessary technology products that only serve to waste time and generate no income. Stay focused on generating revenue by creating a landing page that leads to your website or blog. Analyse how many people are arriving at this landing page from each channel of your digital marketing strategy and how many leads are being generated in relation to the amount of time you have invested into each platform (i.e. if you’ve spent a month on Facebook, spend a week developing an email list and promoting your landing page on Pinterest). The goal here is to create a high return for the amount of money you’ve invested into each channel, allowing you to evaluate which channels are performing better and which need to be removed. Analyse where people land after arriving at your landing page and identify what they do next. Determine if these activities are generating leads or if this action is only being performed by your existing customers. If this happens, focus on identifying what your website does well and then improve on that activity.
This is what your campaign should include:
Create an email list. Send emails to your list of leads that will help you personalize the message and gain a greater response rate. Make sure that these messages are relevant to your industry or product and deliver on the value you’re offering, rather than simply sending a generic template. Set up social media accounts on platforms such as Facebook, Twitter, Pinterest and Instagram. This involves researching how to create these accounts or applications then building an account and posting content. Develop branding guidelines for all digital marketing channels so that each platform has consistent branding across each platform. This will allow you to remain consistent with your message and help customers recognize your brand across all platforms. Create campaigns that are specific to each platform and focus on growing your interaction. This takes time, but it’s worth the investment.
This is how you should analyse the results of your digital marketing strategy:
Create metrics for goals that will be achieved by using a certain platform or application. Utilize several platforms together in order to assess which ones work best. Compare the numbers over time and see how many customers have been acquired from each channel. Evaluate whether users who arrive through one channel are converting into leads or making a purchase on your website or blog. Compare these metrics to those of other channels (i.e. social media to email, or Twitter to Pinterest). Look at your high-performing channels and identify ways of improving them. Look at low-performing channels and determine whether you should remove them from your digital marketing strategy. If you’re still having trouble figuring out how to create an effective digital marketing strategy, then contact The Ornate Group today! We’ve been in business since 2018 and we’ve helped many small businesses just like yours improve their online presence and generate more leads for their business.